Trademark Detail
035. Advertising, business administration, business management and office functions
Explanatory Note
Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.
This Class includes, in particular:
• the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through websites or television shopping programmes
• advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts
• shop window dressing
• public relations services
• production of teleshopping programmes
• organization of trade fairs and exhibitions for commercial or advertising purposes
• search engine optimization for sales promotion
• commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services
• administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services
• commercial administration of the licensing of the goods and services of others
• services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data
• office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services
This Class does not include, in particular:
• financial services, for example, financial analysis, financial management, financial sponsorship (Cl. 36)
• real estate management (Cl. 36)
• stock brokerage services (Cl. 36)
• transportation logistics (Cl. 39)
• energy auditing (Cl. 42)
• graphic design of promotional materials (Cl. 42)
• legal services in relation to the negotiation of contracts for others (Cl. 45)
• licensing of intellectual property, legal administration of licences, copyright management (Cl. 45)
• registration of domain names (Cl. 45)
Description
035. Advertising; business management, organization and administration; office functions
Keywords
business management assistance,business inquiries,bill-posting,import-export agency services,commercial information agency services,cost price analysis,dissemination of advertising matter,photocopying services,employment agency services,office machines and equipment rental*,book-keeping / accounting,drawing up of statements of accounts,business auditing,business management and organization consultancy,personnel management consultancy,business management consultancy,typing,demonstration of goods,direct mail advertising,commercial or industrial management assistance,updating of advertising material,distribution of samples,business efficiency expert services,auctioneering,market studies,business appraisals,business investigations,publicity material rental,business organization consultancy,publication of publicity texts,advertising / publicity,radio advertising,business research,public relations,shorthand,television advertising,transcription of communications [office functions],shop window dressing,advertising agency services / publicity agency services,advisory services for business management,modelling for advertising or sales promotion,marketing research,computerized file management,professional business consultancy,economic forecasting,organization of exhibitions for commercial or advertising purposes,providing business information,opinion polling,payroll preparation,personnel recruitment,administrative services for the relocation of businesses,rental of advertising space,sales promotion for others,secretarial services,tax preparation,telephone answering for unavailable subscribers,word processing,arranging newspaper subscriptions for others,advertising by mail order,business management of hotels,business management of performing artists,compilation of information into computer databases,systemization of information into computer databases,organization of trade fairs,rental of photocopying machines,online advertising on a computer network,procurement services for others [purchasing goods and services for other businesses],data search in computer files for others,rental of advertising time on communication media,news clipping services,rental of vending machines,psychological testing for the selection of personnel,price comparison services,presentation of goods on communication media, for retail purposes,providing commercial information and advice for consumers in the choice of products and services,arranging subscriptions to telecommunication services for others,administrative processing of purchase orders,commercial administration of the licensing of the goods and services of others,outsourcing services [business assistance],invoicing,writing of publicity texts,compilation of statistics,layout services for advertising purposes,sponsorship search,organization of fashion shows for promotional purposes,production of advertising films,business management of sports people,marketing,telemarketing services,retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies,rental of sales stands,providing commercial and business contact information,search engine optimization for sales promotion / search engine optimisation for sales promotion,website traffic optimization / website traffic optimisation,pay per click advertising,commercial intermediation services,business management for freelance service providers,negotiation and conclusion of commercial transactions for third parties,updating and maintenance of data in computer databases,business project management services for construction projects,providing business information via a website,provision of an online marketplace for buyers and sellers of goods and services,development of advertising concepts,outsourced administrative management for companies,tax filing services,business management of reimbursement programmes for others / business management of reimbursement programs for others,rental of billboards [advertising boards],writing of curriculum vitae for others / writing of résumés for others,web indexing for commercial or advertising purposes,administration of frequent flyer programs,appointment scheduling services [office functions],appointment reminder services [office functions],administration of consumer loyalty programs,scriptwriting for advertising purposes,registration of written communications and data,updating and maintenance of information in registries,compiling indexes of information for commercial or advertising purposes,business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding,production of teleshopping programmes / production of teleshopping programs,consultancy regarding public relations communication strategies,consultancy regarding advertising communication strategies,negotiation of business contracts for others,promotion of goods and services through sponsorship of sports events,competitive intelligence services,market intelligence services,financial auditing,online retail services for downloadable digital music,online retail services for downloadable ring tones,online retail services for downloadable and pre-recorded music and movies,wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies,gift registry services,targeted marketing,interim business management,outdoor advertising,retail services for works of art provided by art galleries,administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs],marketing in the framework of software publishing,media relations services,corporate communications services,rental of office equipment in co-working facilities,commercial lobbying services,providing user reviews for commercial or advertising purposes,providing user rankings for commercial or advertising purposes / providing user ratings for commercial or advertising purposes,telephone switchboard services,retail services relating to bakery products,consumer profiling for commercial or marketing purposes,administrative services for medical referrals,business consultancy services for digital transformation,business intermediary services relating to the matching of various professionals with clients,reception services for visitors [office functions],preparation of business profitability studies,providing telephone directory information,arranging subscriptions to electronic toll collection [ETC] services for others,arranging and conducting of commercial events,data processing services [office functions],rental of cash registers,lead generation services,computerized management of medical records and files,online ordering services in the field of restaurant take-out and delivery,advertising services to create brand identity for others,promotion of goods through influencers,influencer marketing,sales prospecting for others,development of marketing concepts
Trademark Detail
035. Advertising, business administration, business management and office functions
Explanatory Note
Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.
This Class includes, in particular:
• the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through websites or television shopping programmes
• advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts
• shop window dressing
• public relations services
• production of teleshopping programmes
• organization of trade fairs and exhibitions for commercial or advertising purposes
• search engine optimization for sales promotion
• commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services
• administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services
• commercial administration of the licensing of the goods and services of others
• services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data
• office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services
This Class does not include, in particular:
• financial services, for example, financial analysis, financial management, financial sponsorship (Cl. 36)
• real estate management (Cl. 36)
• stock brokerage services (Cl. 36)
• transportation logistics (Cl. 39)
• energy auditing (Cl. 42)
• graphic design of promotional materials (Cl. 42)
• legal services in relation to the negotiation of contracts for others (Cl. 45)
• licensing of intellectual property, legal administration of licences, copyright management (Cl. 45)
• registration of domain names (Cl. 45)